Beste was founded in 1992 in Prato, near Florence, by textiles technician Giovanni Santi, who decided to adopt technologies and tools usually utilised for rare fibres to produce his cotton fabrics, putting a strong emphasis on R&D. He gradually integrated within Beste other phases of the production cycle, including dyeing and finishing, and diversified into apparel in 2005.In 2022, Beste acquired TexCo, a weaver specialized in rare fabrics, and bought a 70% stake in Tessitura Serena, another weaver that manufactures unbleached cotton and wool fabrics using state-of-the-art technology. At the same time, Beste set up Beredo, a division active in recovering textile waste in order to re-introduce it into the apparel manufacturing cycle.

Last year, the Beste group generated a revenue of €48 million, up 60% compared to 2021. Beste employs 250 people at three sites: one in Cantagallo, where it manufactures fabrics, one in Prato, home to the apparel division, and a logistics hub in Usella.Holding Moda is a premium apparel manufacturing conglomerate founded in 2018 by Claudio Rovere, which now includes a wide range of specialisms. Besides textiles, it is also active in fabrics and leather printing, embroidery, knitwear, jersey, women’s ready-to-wear, leather goods, denim and footwear. The group employs 1,500 people in total and its revenue is expected to exceed €300 million in 2023.Holding Moda has been busy on multiple projects since the start of 2023. It notably invested €4.5 million in a new plant for Tuscan leather goods manufacturer Gab, bought by Holding Moda in 2021, building a 19,000 square-metre industrial facility designed to integrate some of Gab’s main suppliers. Also, Holding Moda has set itself several targets to limit its environmental impact, creating the Hplanet division, led by the group’s head of sustainable development Veronica Bovo.